Rumours are now starting to fly about a movie showcasing the superheroine Carol Danvers, currently known as "Ms. Marvel", but about to be given (permanently or not, I'm not sure) the historically iconic name "Captain Marvel" - a name that Marvel Comics owns and could use very effectively for one of its most high-profile female characters.
If we got a Captain Marvel movie with Carol Danvers as the version of the character that we see, and if the same character were then segued into a further Avengers movie, the result would surely be to establish Carol Danvers in the public imagination as the Captain Marvel, even though at least two high-profile characters (and several less significant ones) have had the name in the past. As I said before, somewhere in this month's discussion, that would be quite a marketing coup.
It sounds as if we'll know in a couple of weeks. At times like this, I miss my stint of media tie-in writing, but it's fun watching what happens as Avengers-related events now unfold. (Meanwhile, The Avengers has now surely passed $1.2 billion in the worldwide box office, extrapolating from the current almost-up-to-date figures at Box Office Mojo.)